We are Republic M!


Republic M! is a globally operating, digital, omnichannel, service provider of execution and software services. With experience in more than 50 countries, we have collaborated with clients from leading, global, pharmaceutical companies.

Republic M! was founded in April 2004 in the Netherlands. The company aimed to modernise communication between pharmaceutical companies and healthcare professionals (HCPs). Republic M! started with a new digital service based on an innovative at the time digital communication channel for pharmaceutical companies: MedCall. MedCall, nowadays called Remote HCP Engagement, is an online video call between pharmaceutical representatives and HCPs. Now Remote HCP Engagement is executed in various formats, mainly used for sales, medical or educational purposes.

We have been doing this for over 18 years.

Our founders

Republic M! was founded in 2004 by Arnoud Kok and Peter Kreuger in The Netherlands. Their vision was to have more efficient and productive communication channels between pharmaceutical companies and HCPs. Prior to this, Arnoud worked in marketing in the pharmaceutical industry and Peter was running a company - KCMC. As Republic M! developed, Remote HCP Engagement became an important channel for pharmaceutical companies and projects grew internationally. Remote HCP Engagement is now a core channel for pharmaceutical promotion. In 2008 Republic M! UK was launched with co-founder Nick Lavery. Prior to this, Nick led the CNS Division at AstraZeneca UK. Republic M! International is now led by Joeri Gaal, having previously worked at AstraZeneca.


The partnership combined the UK, DACH, BeNeLux and International businesses to form the Republic M! Group. By partnering with QPE, management will continue to expand relationships with pharma clients as well as enhance RM!’s cross-sell capabilities.

Republic M! is the seventh platform investment from Queen’s Park Equity Fund I, which was oversubscribed and closed at its hard cap of £202m in December 2020. QPE is focused on providing capital and expertise to high-quality, entrepreneur-led businesses within the Education, Health & Pharma and Tech Services sectors, with an ambition to accelerate their growth.


Nick Lavery: CEO

Nick started his career in 1993 in the Pharmaceutical industry as a field rep at Astra, which merged into AstraZeneca in 2001. After different roles in sales, marketing and business unit management, he co-founded Republic M! UK in 2008.

John Gillie: CFO

John started his career in auditing & accounting at Wilson & Co in 1986. After roles as Management Accountant (Parexel) and Finance Director Global Market Access Consulting) he spent most of his career at Envision Pharma Group where he started as Group Financial Controller in 2004 and finished as Chief Financial & Operating Officer in 2021.

Joeri Gaal: COO

Joeri started his career in 2003 in the Pharmaceutical industry as a field rep at AstraZeneca. After different roles in sales and marketing management, he moved into FMCG working with infant milks at Hero in The Netherlands and China. Joeri joined Republic M! as Managing Partner in 2013.

Stuart Layzell: Chairman

Stuart started his career in 1992 at PWC in London, moving to the US in 1996. He returned to the UK to work with a leading mid-market Private Equity firm before moving back into C-level roles with several PE backed businesses, latterly as CEO of Ocorian, a leading global financial services firm. He now works closely with a range of private equity firms and, in addition to Republic M!, is chair of IDR Group, LearnPro Group.

Rob Wood: Non-Executive Director

Rob started his career in 1987 in the Pharmaceutical industry as a field rep at Syntex (which became Roche). In 2007 He founded STEM Healthcare and became Non-Executive Director at Republic M!. In 2016 he sold STEM Healthcare to UDG where he had his last executive role as CEO & President of UDG Advisory Group. Since 2019 Rob focuses on Non-Executive roles at Healthcare InterAction, Paro AI, PeakData, Huumun, Performance IO and Republic M!.

Jonny Kay: QPE

Jonny is Managing Partner of Queen's Park Equity (QPE) which he co-founded in 2020. He co-chairs the investment committee for QPE and leads all activities in the Health & Pharma space. Jonny is currently Non-Executive Director on 4 of QPE's partnership investments including Republic M!

Miles Doolittle: QPE

Miles started his career in 2014 with Citigroup as part of their asset-based lending and leveraged finance practice. He left as Vice President in 2018 to join Credit Suisse’s Investment Bank in London. Miles join Queen’s Park Equity in 2020 and is currently Non-Executive Director on 2 of QPE's partnership investments including Republic M!

History timeline

Our focus

After starting with one digital communication channel, Republic M! has grown into a digital omnichannel communication service provider. The coming years Republic M! is focusing on the integration of all these digital communication channels.

View an overview of all our services:

our Services

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