We are Republic M!


Pharma companies research and develop new medicines to improve and save the lives of millions of people. They work in partnership with Governments and healthcare providers so patients can get access to new treatments.
Pharma support HCPs to use their medicines by investing in the primary activities of 1:1 selling and peer-to-peer endorsement. Republic M! is the only dedicated company who execute pharma’s primary activities digitally. We change HCP behaviour to help Pharma exceed targets

Founded in 2004

Republic M! was founded in 2004 in The Netherlands. The vision was to have more efficient and productive communication channels between pharmaceutical companies and HCPs. As Republic M! developed, Remote 1:1 selling and Virtual and Hybrid Peer-to-peer endorsement became more important channels for pharmaceutical companies. Projects developed internationally. Remote 1:1 selling and Virtual and Hybrid Events are now a core channel for pharmaceutical promotion.


The pharmaceutical industry has significantly increased investment in digital channels due to the changing mindset of commercial teams and healthcare professionals. The industry needs expert support to successfully execute and Republic M! is the market leading digital and omnichannel execution specialist.

There is opportunity to grow the business further by combining the UK, DACH and BeNeLux & International businesses to form the Republic M! Group. We have searched for a partner to enable this and QPE will support the expansion of the RM! Group and provide exciting opportunities for collaboration, growth, and career progression for our talented employees.


Nick Lavery: CEO

Nick started his career in 1993 in the Pharmaceutical industry as a field rep at Astra, which merged into AstraZeneca in 2001. After different roles in sales, marketing and business unit management, he co-founded Republic M! UK in 2008.

Kevin Justice: CFO

Kevin qualified as a Chartered Accountant with KPMG in 2005, working in the UK, US and Australia in the process. He has built up significant experience across a number of different sectors and business structures during subsequent roles with Ricardo Plc (automotive consultancy), Davis Langdon LLP (consultants in the construction sector, now part of AECOM), Mobility Group Bathing Limited (mobility bathing specialists) and, most recently, Esland Care (residential childcare and education provider), before joining Republic M! as Chief Financial Officer in 2022.

Joeri Gaal: COO

Joeri started his career in 2003 in the Pharmaceutical industry as a field rep at AstraZeneca. After different roles in sales and marketing management, he moved into FMCG working with infant milk formula at Hero in the BeNeLux and in China. Joeri joined Republic M! as Managing Partner in 2013.

Stuart Layzell: Chairman

Stuart started his career in 1992 at PWC in London, moving to the US in 1996. He returned to the UK to work with a leading mid-market Private Equity firm before moving back into C-level roles with several PE backed businesses, latterly as CEO of Ocorian, a leading global financial services firm. He now works closely with a range of private equity firms and, in addition to Republic M!, is chair of IDR Group, LearnPro Group.

Rob Wood: Non-Executive Director

Rob started his career in 1987 in the Pharmaceutical industry as a field rep at Syntex (which became Roche). In 2007 He founded STEM Healthcare and became Non-Executive Director at Republic M!. In 2016 he sold STEM Healthcare to UDG where he had his last executive role as CEO & President of UDG Advisory Group. Since 2019 Rob focuses on Non-Executive roles at Healthcare InterAction, Paro AI, PeakData, Huumun, Performance IO and Republic M!.

Jonny Kay: QPE

Jonny is Managing Partner of Queen's Park Equity (QPE) which he co-founded in 2020. He co-chairs the investment committee for QPE and leads all activities in the Health & Pharma space. Jonny is currently Non-Executive Director on 4 of QPE's partnership investments including Republic M!

Miles Doolittle: QPE

Miles started his career in 2014 with Citigroup as part of their asset-based lending and leveraged finance practice. He left as Vice President in 2018 to join Credit Suisse’s Investment Bank in London. Miles join Queen’s Park Equity in 2020 and is currently Non-Executive Director on 2 of QPE's partnership investments including Republic M!

History timeline

Our focus

We change HCP behaviour to help you exceed targets.

View all our services:

our Services

(Virtual) Meeting

Contact us
Copyright 2022 Republic M! Group. All rights reserved.